Auctioneers don’t just talk fast—they speak in a rhythmic monotone also referred to as an auction chant, so as to lull onlookers into a conditioned pattern of call and response, as if they were playing a game. The speed is also intended to give the buyers a sense of urgency: Bid now or lose out. And it doesn’t hurt the bottom line, either. Selling more items in less time means everyone make more money. Benefit Auctioneers will often slow down their chant to accomodate the needs of a novice bid crowd. Plus a moderate pace lends itself to the humorous and comedic nature of a benefit auction.